![]() ![]() In a recent statement, the company has also cleared that during the recent national. We think there are many things you can do instead of using multi-layered foil packaging. According to a survey, Parle-G is the largest selling biscuit brand in the world. We want you to know that we still love Parle G biscuits and candies, but we really want you to stop using multi-layered foil packaging. We thank you for your reply to our letters, though we do wish we could have received a hand-written reply. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a. Parle-G is one of the oldest brand names as well as the largest selling brand of biscuits in India. I heard such wonderfully out-of-the box ideas from putting biscuits in cement to using mango pits to papier mâché!) Parle-G or Parle Glucose biscuits, manufactured by Parle Products Pvt Ltd, are one of the most popular biscuits in India. (In class the brainstorming session was much more creative that what they ultimately put below. This time I typed it up and pasted it on the Facebook page again hoping they would consider what we wrote. While there was a brief reply, it seemed to make light of the children’s ideas. They never received a reply, so at the end of the summer holiday I wrote to ParleG on its Facebook page to see if I could get a response that way. You can see a sampling of the letters here. The real identity of Parle-G is its unique packaging, taste, and low-cost margin. It has manufacturing units in six other countries namely the US, UK, Canada, New Zealand, Middle East and Australia.At the end of last year, my then 4th standard Garbology students wrote to Parle G to request they rethink their packaging for their biscuits and candies. Little did you know that Parle products are a hit worldwide. Not just that, but the survey also claims that 4551 Parle-G biscuits are being consumed at any given second in India. Also, did you know that the brand has a huge market of consumers in China? Parle-G sells more than all the other biscuit brands in China. The first Indian company to cross Rs 5,000 crore mark in salesĪccording to a Nielsen survey, Parle-G was the first Indian FMCG (Fast-Moving Consumer Goods) brand to cross the Rs 5,000 crore mark in retail sales. However, it’s believed if the monthly production of the biscuits is stacked side-by-side then it would be enough to cover the 7.25 lakh km distance between Earth and moon. However, all the rumours were put to rest when Parle Products’ group product manager, Mayank Shah, said that the kid in the picture is just an illustration which was made by Everest Creative’s artist Maganlal Daiya in the 60s.Īround 1 Billion Parle-G packets are produced monthly which are further sold in 5 million retail stores across the country and worldwide. Rumour has it that the baby girl is Neeru Deshpande and the picture was clicked by her father when she was about 4-year-old. Ever since then, there's been no change in the packaging or taste. Also, ‘G’ initially stood for ‘glucose’, which was later stated as ‘genius’ by a brand slogan. Keeping up with the competition with other biscuit brands, in 1985, they renamed the product as Parle-G. India’s most favourite biscuit was first baked in 1938. The House of Parle started with only 12 workers back then, which is now a full-grown family of 50,500 employees. But now that the sales are up people have urged the company to avoid plastic and change its packing to an alternate biodegradable material. Mohanlal Dayal, the founder of Parle-G, established the first Parle factory in 1929 in Vile Parle, Mumbai. Did you know that Parle-G biscuits were initially sold wrapped in butter paper It was much later that the packaging changed to plastic packets. Parle-G was established much before independence. Here are a few lesser-known facts, we bet you don’t know about your favourite biscuit.ĭid you know that Parle-G biscuits were initially sold wrapped in butter paper? It was much later that the packaging changed to plastic packets. Recently, the biscuit brand recorded a surge in sales during the coronavirus pandemic where not only the migrant workers were served Parle-G, but even people working from home stocked up their pantries. We have fond memories of pairing up the humble biscuit with chai, milk and at times just plain water. Parle-G is not an ordinary biscuit, it’s an emotion. 7 Lesser-Known Facts About The Humble Parle-G Biscuit We Bet Nobody Knows ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |